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WCC EXPO 2027
Date
21–23 May 2027
Time
11:00 AM – 10:00 PM
Venue
Jalan Sutera Tanjung 8/4, Taman Sutera Utama,
81300 Skudai, Johor, Malaysia
Explore WCC EXPO 2027 →
81300 Skudai, Johor, Malaysia
Expo Overview
EXPO VISIT JOHOR 2026 brought together tourism, food, culture, and trade on one international platform, creating opportunities for brand exposure, industry exchange, and regional collaboration.
Building on the success and international connections of 2026, WCC EXPO continues its journey in 2027 as a growing international platform for food brands, industry professionals, chefs, and business partners. More than six countries and regions will be invited to participate, creating greater opportunities for international exchange, business networking, market expansion, and cross-border collaboration.
THE JOURNEY CONTINUES
Since 2019, the World Chefs Championship (WCC), organized by the MCMA, has continued to serve as a platform for culinary competition and professional exchange. In 2026, the fifth edition was recognized by the Johor State Government as one of the key signature events of Visit Johor 2026, while the exhibition component was expanded into EXPO VISIT JOHOR 2026.
Together, WCC 2026 and EXPO VISIT JOHOR 2026 connected culinary professionals, exhibitors, industry leaders, government representatives, and visitors across tourism, food, culture, and trade.
Building on the achievements of 2026, WCC and WCC EXPO will continue to grow in 2027, with more than six countries and regions invited to participate, creating greater opportunities for international exchange, business networking, and cross-border collaboration.
2019 — 2027
From Culinary Competition to an International Industry Platform
Why Johor?
Johor’s strategic location makes it a meaningful gateway for tourism, trade, and regional connection. With its growing international visibility and cross-border opportunities, Johor provides a strong setting for events, brand exposure, and cultural exchange.
Market Potential
Visit Johor 2026 attracted international visitors and trade delegations, while EXPO VISIT JOHOR 2026 served as a gateway connecting brands from Taiwan, Hong Kong, China, Malaysia, Singapore, and across ASEAN with regional market opportunities.
Building on these international connections, WCC EXPO 2027 will continue to expand regional participation and create more opportunities for brands and businesses to explore new markets, build partnerships, and strengthen cross-border collaboration.
Key Highlights
The expo brought together international tourism, culinary culture, and trade exchange through exhibitions, forums, competitions, and brand showcases, creating a platform for industry connections and regional collaboration.
More Than an Expo — A Complete Market Entry Solution
EXPO VISIT JOHOR 2026 brought together exhibitors, culinary professionals, industry leaders, government representatives, and visitors on one international platform, strengthening connections between Malaysia and regional markets. Building on this momentum, WCC EXPO 2027 will welcome participation from more than six countries and regions, further expanding industry exchange, business connections, and cross-border collaboration.
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